[Chapter-delegates] Chapter advice on live streaming

[Ted Hardie]

Dear colleagues,

One of the items in your recent advice to the board was a request that the
"ISOC funding for the ISOC.LIVE video production, editing, and archiving
services should be reinstated, as well as ISOC.LIVE should be financially
supported by ISOC on an ongoing basis."

The board's role here is to set the direction for the organization by
establishing strategic goals; the details of the communication plan are a
part of the staff execution of those goals.  During the budget analysis of
2023, the communications team analyzed the effectiveness of specific
streaming approaches and found that community engagement was driven
primarily by on-demand viewing.  This matches a broader shift common to
mainstream programming.  As a result of this analysis, the communications
plan shifted away from a retainer-based contract for live streaming to a
project-based funding model for future work.

This was a staff management decision, taken with due care and analysis. The
board's role is to assess whether the overall communications plan is
effective in meeting the strategic goals; it does not direct the staff to
use specific contract types or contractors.  If the needs of the
communications plan change again to require live streaming on a full-time
basis, the board is confident that the staff will issue the appropriate RFP
and conduct the appropriate analysis of the submissions.

The project-based funding model remains available, and chapters may, of
course, fund specific live streaming events using chapter funds or Beyond
The Net grants.  Any analysis of the effectiveness of those live streaming
events would be valuable data for any future considerations of the
engagement model.

The board thanks the ChaC for its attention to the communications plan, and
we look forward to continued discussion of how to engage the broader
community in the mission of the society.

Best regards,

Ted Hardie
for the Board
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