[Chapter-delegates] Chapter involvement in 'Keep the Internet Strong'

[Evan Leibovitch]

Hello all,

I was very pleasantly surprised to see the "Keep the Internet Strong"
(KtIS) campaign that appeared to have been launched at the
ISOC at ICANNmeeting last Tuesday night.

Glenn and I were extremely impressed by the design of the cards and the
clarity of the branding, I believe I expressed that sentiment at the
meeting, too. In fact, we collected all the postcards that were left behind
after the meeting was over. (Hotel staff were just going to throw them out,)

We are extremely appreciative of the effort, and congratulate all those
within ISOC who envisioned and designed this theme.

My question here, as an ISOC leadership newbie, is this: What co-ordination
exists, if any, between chapters and ISOC HQ, when a campaign like this is
launched. This campaign offers an opportunity well beyond the printing of
some postcards.

In KtIS, I see a message that is strong, clear, and plainly expressed. The
design of the logo and cards, along with the clarity of the theme itself,
is far better than I have seen of anything of this kind, in years. I see
here a chance to build the profile of both ISOC worldwide as well as its
chapters within their respective geographies.

To this end, the Canada Chapter has requested high-resolution editable
files of the artwork used in the KtIS postcard. We are looking to produce a
"Canadianized" version of the postcard, one that maintains the strong
artwork untouched on one side, while describing the issues in a local
context and providing a localized call to action. We may even use the theme
in banners and posters. This would be usable not only for advocacy, but for
even more for awareness and outreach. Our goal is to have the public
identify with ISOC globally, and our chapter locally, as a champion of
keeping the Internet open, accessible and innovative.

(We will also be working to create new materials that attempt to explain
the issues behind the campaign in simple language. While the materials on the
campaign's landing
page<http://www.internetsociety.org/internet/keep-internet-strong>are
helpful, they are written in language that most Canadian Internet
end-users will not understand. ("Keep the Internet Strong" is clear and
easily understandable, even by a lay audience; "Internet Collaborative
Stewardship Framework" is surely not that at all).

Ultimately, I am also encouraging, in the interest of assisting chapters to
spread this advocacy and outreach message worldwide, that ISOC would also
assist in translation of the KtIS campaign into multiple languages

This campaign offers an opportunity for ISOC -- and its chapters -- to
raise stature in a manner that can greatly benefit our shared aims,
increasing membership and the stature of us in the ISOC community involved
in local policy engagement. The Canada Chapter will be doing what we can to
use this theme to increase our public awareness locally; I would hope that
ISOC HQ and other chapters may also be interested.

-- 
Evan Leibovitch
Toronto Canada

Em: evan at telly dot org
Sk: evanleibovitch
Tw: el56
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