[Chapter-delegates] Chapter involvement in 'Keep the Internet Strong'

[Ted Mooney]

Evan,

Thanks for the kudos to staff, and importantly for taking on the issue of coordination with other chapters to promote the ideas and the goals of " Keep the Internet Strong" http://www.internetsociety.org/internet/keep-internet-strong .  Putting the complex issues into an understandable organization and context has been the goal of the Internet Collaborative Stewardship Framework which all chapter members should review  as soon as they can [  http://www.internetsociety.org/doc/internet-collaborative-stewardship-framework-tackling-challenges-%E2%80%93-political-technical  ].  This framework provides us a way to talk about the interrelatedness of many issues and how they are manifested and prioritized in different regions of the world.

I encourage you and you colleagues to use these  material and others to work in your local professional communities and to speak openly to one another.  Learning what activities work, what messages resonate and what needs adjustment is key to the on-going relevance of this framework globally as we move into 2014 and further.  We look forward to this dialog and to learning from all chapters what you do and what you need.

Well done, Evan, and thanks again,

Ted

Ted Mooney
Senior Director, Membership & Services
The Internet Society
1775 Wiehle Avenue
Reston, VA 20190 USA
Office: +1 703-439-2774
Cell: +1 301-980-6446
eMail: mooney at isoc.org

From: Evan Leibovitch <evan at telly.org<mailto:evan at telly.org>>
Date: Tuesday, November 26, 2013 1:07 PM
To: ISOC Chapter Delegates <chapter-delegates at elists.isoc.org<mailto:chapter-delegates at elists.isoc.org>>
Subject: [Chapter-delegates] Chapter involvement in 'Keep the Internet Strong'

Hello all,

I was very pleasantly surprised to see the "Keep the Internet Strong" (KtIS) campaign that appeared to have been launched at the ISOC at ICANN meeting last Tuesday night.

Glenn and I were extremely impressed by the design of the cards and the clarity of the branding, I believe I expressed that sentiment at the meeting, too. In fact, we collected all the postcards that were left behind after the meeting was over. (Hotel staff were just going to throw them out,)

We are extremely appreciative of the effort, and congratulate all those within ISOC who envisioned and designed this theme.

My question here, as an ISOC leadership newbie, is this: What co-ordination exists, if any, between chapters and ISOC HQ, when a campaign like this is launched. This campaign offers an opportunity well beyond the printing of some postcards.

In KtIS, I see a message that is strong, clear, and plainly expressed. The design of the logo and cards, along with the clarity of the theme itself, is far better than I have seen of anything of this kind, in years. I see here a chance to build the profile of both ISOC worldwide as well as its chapters within their respective geographies.

To this end, the Canada Chapter has requested high-resolution editable files of the artwork used in the KtIS postcard. We are looking to produce a "Canadianized" version of the postcard, one that maintains the strong artwork untouched on one side, while describing the issues in a local context and providing a localized call to action. We may even use the theme in banners and posters. This would be usable not only for advocacy, but for even more for awareness and outreach. Our goal is to have the public identify with ISOC globally, and our chapter locally, as a champion of keeping the Internet open, accessible and innovative.

(We will also be working to create new materials that attempt to explain the issues behind the campaign in simple language. While the materials on the campaign's landing page<http://www.internetsociety.org/internet/keep-internet-strong> are helpful, they are written in language that most Canadian Internet end-users will not understand. ("Keep the Internet Strong" is clear and easily understandable, even by a lay audience; "Internet Collaborative Stewardship Framework" is surely not that at all).

Ultimately, I am also encouraging, in the interest of assisting chapters to spread this advocacy and outreach message worldwide, that ISOC would also assist in translation of the KtIS campaign into multiple languages

This campaign offers an opportunity for ISOC -- and its chapters -- to raise stature in a manner that can greatly benefit our shared aims, increasing membership and the stature of us in the ISOC community involved in local policy engagement. The Canada Chapter will be doing what we can to use this theme to increase our public awareness locally; I would hope that ISOC HQ and other chapters may also be interested.

--
Evan Leibovitch
Toronto Canada
Em: evan at telly dot org
Sk: evanleibovitch
Tw: el56
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