[ih] Endliss misconceptions about Email reliability

[Chet Ramey]

On 1/15/24 4:52 PM, John Gilmore via Internet-history wrote:

> However -- almost every message that is sent through MailChimp is full
> of spyware.  They replace every link with a link that goes through their
> own servers and logs who and when followed it (and which exact piece of
> email, to which recipient, the link came from).  And they add a fake 1x1
> pixel image to each message in the hope that the reader's MUA is stupid
> enough to download it and thereby report your mail-reading location,
> time, date, and each message read, to MailChimp. 

That is the service MailChimp sells: marketing on top of email.

Organizations like, say, Alumni Relations or University Marketing and
Communications here are very interested in the success of their email
campaigns, or how widely read their messages to the university community
are: who opens the emails they send, which links in those emails spark
interest, what the click-through rate is for those links, personal
interests for particular campaigns, potentially targeted event
notification, and so on.

If they want to use email to communicate with customers -- and they do, for
whatever definition of customer you like -- they also want to know to make
that pay off with engagement (and, of course, donations).

Chet
-- 
``The lyf so short, the craft so long to lerne.'' - Chaucer
		 ``Ars longa, vita brevis'' - Hippocrates
Chet Ramey, UTech, CWRU    chet at case.edu    http://tiswww.cwru.edu/~chet/