[Chapter-delegates] Chapter involvement in 'Keep the Internet Strong'

[Evan Leibovitch]

Thanks for the reply, Ted,

Just one comment, a suggestion based on what you said:

It may be a good idea to have two separate landing pages for this campaign:
one, public-facing, that encourages the interested to be informed and
engaged, and a separate one for chapters to download artwork and discuss
the Framework and how to apply the campaign locally. Having it all on one
page is confusing, especially to casual end-users.

The two audiences are quite different. The lingo of one will be confusing
to the other and may be less inviting.

- Evan


On 26 November 2013 13:41, Ted Mooney <mooney at isoc.org> wrote:

>  Evan,
>
>  Thanks for the kudos to staff, and importantly for taking on the issue
> of coordination with other chapters to promote the ideas and the goals of "
> Keep the Internet Strong"
> http://www.internetsociety.org/internet/keep-internet-strong .  Putting
> the complex issues into an understandable organization and context has been
> the goal of the Internet Collaborative Stewardship Framework which all
> chapter members should review  as soon as they can [
> http://www.internetsociety.org/doc/internet-collaborative-stewardship-framework-tackling-challenges-%E2%80%93-political-technical ].  This framework provides us a way to talk about the interrelatedness of
> many issues and how they are manifested and prioritized in different
> regions of the world.
>
>  I encourage you and you colleagues to use these  material and others to
> work in your local professional communities and to speak openly to one
> another.  Learning what activities work, what messages resonate and what
> needs adjustment is key to the on-going relevance of this framework
> globally as we move into 2014 and further.  We look forward to this dialog
> and to learning from all chapters what you do and what you need.
>
>  Well done, Evan, and thanks again,
>
>  Ted
>
>  Ted Mooney
> Senior Director, Membership & Services
> The Internet Society
> 1775 Wiehle Avenue
> Reston, VA 20190 USA
> Office: +1 703-439-2774
> Cell: +1 301-980-6446
>  eMail: mooney at isoc.org
>
>   From: Evan Leibovitch <evan at telly.org>
> Date: Tuesday, November 26, 2013 1:07 PM
> To: ISOC Chapter Delegates <chapter-delegates at elists.isoc.org>
> Subject: [Chapter-delegates] Chapter involvement in 'Keep the Internet
> Strong'
>
>   Hello all,
>
>  I was very pleasantly surprised to see the "Keep the Internet Strong"
> (KtIS) campaign that appeared to have been launched at the ISOC at ICANNmeeting last Tuesday night.
>
>  Glenn and I were extremely impressed by the design of the cards and the
> clarity of the branding, I believe I expressed that sentiment at the
> meeting, too. In fact, we collected all the postcards that were left behind
> after the meeting was over. (Hotel staff were just going to throw them out,)
>
>  We are extremely appreciative of the effort, and congratulate all those
> within ISOC who envisioned and designed this theme.
>
>  My question here, as an ISOC leadership newbie, is this: What
> co-ordination exists, if any, between chapters and ISOC HQ, when a campaign
> like this is launched. This campaign offers an opportunity well beyond the
> printing of some postcards.
>
>  In KtIS, I see a message that is strong, clear, and plainly expressed.
> The design of the logo and cards, along with the clarity of the theme
> itself, is far better than I have seen of anything of this kind, in years.
> I see here a chance to build the profile of both ISOC worldwide as well as
> its chapters within their respective geographies.
>
>  To this end, the Canada Chapter has requested high-resolution editable
> files of the artwork used in the KtIS postcard. We are looking to produce a
> "Canadianized" version of the postcard, one that maintains the strong
> artwork untouched on one side, while describing the issues in a local
> context and providing a localized call to action. We may even use the theme
> in banners and posters. This would be usable not only for advocacy, but for
> even more for awareness and outreach. Our goal is to have the public
> identify with ISOC globally, and our chapter locally, as a champion of
> keeping the Internet open, accessible and innovative.
>
>  (We will also be working to create new materials that attempt to explain
> the issues behind the campaign in simple language. While the materials on the
> campaign's landing page<http://www.internetsociety.org/internet/keep-internet-strong>are helpful, they are written in language that most Canadian Internet
> end-users will not understand. ("Keep the Internet Strong" is clear and
> easily understandable, even by a lay audience; "Internet Collaborative
> Stewardship Framework" is surely not that at all).
>
>  Ultimately, I am also encouraging, in the interest of assisting chapters
> to spread this advocacy and outreach message worldwide, that ISOC would
> also assist in translation of the KtIS campaign into multiple languages
>
>  This campaign offers an opportunity for ISOC -- and its chapters -- to
> raise stature in a manner that can greatly benefit our shared aims,
> increasing membership and the stature of us in the ISOC community involved
> in local policy engagement. The Canada Chapter will be doing what we can to
> use this theme to increase our public awareness locally; I would hope that
> ISOC HQ and other chapters may also be interested.
>
>  --
>  Evan Leibovitch
> Toronto Canada
>
>  Em: evan at telly dot org
>  Sk: evanleibovitch
>  Tw: el56
>
>


-- 
Evan Leibovitch
Toronto Canada

Em: evan at telly dot org
Sk: evanleibovitch
Tw: el56
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