[Chapter-delegates] survey

[Mike Todd]

Veni,

I know you are not asking me to design the survey nor to tell you how 
to interpret the information gathered  but I feel the need to share a 
perspective that would provide the easiest way to get really useful 
information.

Use the same survey form you provided, with two minor changes:

1.  Change the buttons such that only one item may be selected on each 
row.

2.  Ask the participants to select or write-in their general location 
in the World (i.e. Asia-Pacific, Europe, Africa, South Africa, 
Middle-East, India, Japan, or what ever the person is motivated to 
enter) as the "identifier of their physical area of interest".

In the general instructions for the survey, ask each participant to 
"select" at least 5 items in the survey form.  That would be the same 
as saying you would like them to pick 5 of the "rows" or "issue 
statements" and select their impression of the relative importance 
among the items they selected.

Here is what will happen:

You will get some that have all rows selected with each in one of the 
5 categories.

You will get some that have only a small number of rows selected and 
all of them may be "Most Important" or "Least Important" or just 
"Important" or a Mix or Whatever.

Your analysis will be challenged by the ways you organize the data and 
report the results.  However, with the above approach and a good deal 
of "data intelligence" you will be able to state some important things 
about people's feelings toward the items you have identified in the 
survey.

Also, the format of the data collection tool (your survey form) will 
be easy enough to understand and use that you will have an opportunity 
to get a much larger return...

Mike Todd
President, Mike Todd Associates - www.MikeTodd.com
Supporting the Digital Coast

President, Internet Society Los Angeles Chapter - www.ISOC-LA.org
  mtodd at isoc-la.org

Founder, Digital Divide Task Force, www.ddtf.org (undergoing updates)
  miketodd at ddtf.org

Western Research Application Center, Viterbi School of Engineering,
University of Southern California

Center for Entrepreneurship and Technology Law
Pepperdine University School of Law

----- Original Message ----- 
From: "Veni Markovski" <veni at veni.com>
To: "Mike Todd" <miketodd at miketodd.com>; "ISOC Chapter Delegates" 
<chapter-delegates at elists.isoc.org>; "Veni Markovski" <veni at veni.com>
Sent: Wednesday, July 02, 2008 5:41 AM
Subject: Re: [Chapter-delegates] survey


> Mike,
> I know. But if everyone elects 5 "most important" issues, how are we 
> going to know what is indeed most important, and what is not so 
> important.
> I will publish the results soon, and then we can see.
>
> Best,
> Veni
>
> At 07:07 PM 7/1/2008  -0700, Mike Todd wrote:
>>Veni,
>>
>>The survey instrument provided to collect the "5 important 
>>internet-related issues" is going to have a hard time getting that 
>>information for your use.
>>
>>Only one item may be selected in each column.
>>
>>What that means is that you may find out from any one individual 
>>what they feel is the "least important", "somewhat important", 
>>"Important", "More Important", and "Most Important".