[Chapter-delegates] Chapter advice on live streaming
Winthrop Yu
w.yu at gmx.net
Mon Sep 16 20:27:23 PDT 2024
+1 Olivier.
This particular post makes several important points, and thank you for
summarizing the metrics.
WYn
On 17 Sep 2024 9:58 AM, Olivier MJ Crépin-Leblond via Chapter-delegates wrote:
> Dear Ted,
>
> Thank you for responding to my comments.
>
> I have previously articulated that focusing on “live streaming” as a
> descriptor for the service provided by Joly McFie is a misdirection.
>
> Reiterating the former CEO’s email from April 8th is equally unproductive, as
> we have already observed the manner in which he defended his decision.
> However, if you are emphasizing his email, I would appreciate it if you could
> share the Communications Department’s analysis along with the supporting data,
> comparing it with the social media metrics for the ISOC YouTube channel.
> Additionally, I am interested in the brand placement analysis, social media
> analysis, and search engine optimization figures that demonstrate the Internet
> Society’s online performance. This includes metrics such as likes, comments,
> shares, engagement rate, reach (including by geographical region),
> impressions, follower growth rate, click-through rate, conversion rate, brand
> mentions, and sentiment analysis, particularly concerning the Internet
> Society’s image and core messages. Furthermore, the amount of referral traffic
> and watch time are critical metrics that should not be overlooked.
>
> If the Communications Department has conducted an analysis of ISOC.Live, I
> would expect a similar analysis for the Internet Society’s own channels. This
> cost analysis should include benchmarking a cost of $63,000 against the
> Internet Society’s own production team costs.
>
> Based on Vint's suggestion, I have compiled my own basic metrics, which are
> calculated approximately on a monthly basis. It is important to note that I
> have been generous in my assessment, as ISOC.LIVE content primarily consists
> of fully edited and processed productions. In contrast, the Internet Society
> YouTube channel predominantly features unstructured short videos or simple
> recordings of Zoom calls. Additionally, while the Internet Society YouTube
> channel initially contained a significant amount of Chapter-related content,
> such mentions have become infrequent in recent times.
>
> Internet Society Youtube Channel:
> 599 Videos, 7.38K subscribers
> Most popular video: Four Reasons to Care About Your Digital Footprint - 8 year
> ago - 304K views
> In fact, the most recent of the top 20 popular videos on the channel was done
> 5 years ago. Most of the others, 8+ years ago.
>
> September 2024: 2 videos, 81 views
> August 2024: 7 videos, 477 views
> July 2024: 5 videos, 381 views
> June 2024: 0 videos, 0 views
> May 2024: 2 videos, 184 views
> April 2024: 0 videos, 0 views
> March 2024: 0 videos, 0 views
> February 2024, 0 videos, 0 views
> January 2024: 0 videos, 0 views
> December 2023: 0 videos, 0 views
> November 2023: 4 videos, 360 views
> October 2023: 20 videos, 1540 views (includes presentation of all the Youth
> Ambassadors 2023)
> Total: 40 videos and 3023 views
>
> ISOC.Live
> 1368 videos, 24K followers
> Most popular videos: HOPE 2024 - 2 months ago - 5.8K views. Indigenous
> Connectivity Forum, 3 months ago, 1K views. State of the Net plenary +
> breakout 1, 7 months ago, 1.4K views.
> September 2024: 7 videos, 189 views
> August 2024: 10 videos, 280 views
> July 2024: 11 videos, 6100 views
> June 2024: 15 videos, 1520 views
> May 2024: 17 videos, 698 views
> April 2024: 18 videos, 579 views
> March 2024: 13 videos, 226 views
> February 2024, 8 videos, 1610 views
> January 2024: 3 videos, 315 views
> December 2023: 12 videos, 288 views
> November 2023: 8 videos, 112 views
> October 2023: 13 videos, 693 views (includes presentation of all the Youth
> Ambassadors 2023)
> Total: 135 videos and 12 610 views
>
> Comparing the stats for ISOC.LIVE with ISOC YouTube ("YT"):
>
> Month ISOC.Live Nr. Videos ISOC.Live Nr. Views ISOC YT Nr. Videos ISOC YT
> Nr. Views
> Sep-24 7 189 2 81
> Aug-24 10 280 7 477
> Jul-24 11 6100 5 381
> Jun-24 15 1520 0 0
> May-24 17 698 2 184
> Apr-24 18 579 0 0
> Mar-24 13 226 0 0
> Feb-24 8 1610 0 0
> Jan-24 3 315 0 0
> Dec-23 12 288 0 0
> Nov-23 8 112 4 360
> Oct-23 13 693 20 1540
> Total 135 12610 40 3023
>
>
> Costs for ISOC.Live:
> $64k / 135 = $474 per video produced/archived
> $64k / 12610 = $5 per unique view
> Considering that this was conducted on Vimeo’s Livestream, which is not the
> most widely used platform, these figures are quite satisfactory.
>
> I have shared the most basic metrics I have, please share yours.
>
> Kindest regards,
>
> Olivier
>
>
>
>
> On 16/09/2024 17:06, Ted Hardie wrote:
>> Hi Olivier,
>>
>> Several times in this message you refer to live streaming as a "critical" or
>> "core" service. Live streaming is a part of the execution of the
>> communications plan, and it was in that context that it was analyzed. As
>> Andrew noted in his message on this topic on April 8th, that analysis showed
>> that many of the live streams attracted very few attendees and some none. As
>> there are other methods for recording many of the events, the decision was
>> made to move the live streaming contract to a project basis, rather than a
>> retainer basis. This in no way reflects on the quality of the service; it
>> reflects a change in how media is being consumed not just for ISOC events but
>> very broadly.
>>
>> As the response from the board notes, if there is new data here, this will be
>> revisited, and data from the chapters on their use of live streaming is
>> welcome. In the case that it does change, the board is confident that the
>> staff will issue an appropriate RFP and analyze the responses appropriately.
>>
>> regards,
>>
>> Ted Hardie
>>
>> On Mon, Sep 16, 2024 at 4:40 PM Olivier MJ Crépin-Leblond <ocl at gih.com> wrote:
>>
>> Dear Ted,
>>
>> Thank you for your response. Given your valid point regarding the
>> openness of the Chapter Delegate mailing list, I will focus exclusively
>> on the ISOC.Live Streaming and Archiving service, which primarily serves
>> Chapters.
>>
>> Aligning with the previous CEO's statements, you mentioned that the
>> decision to close ISOC.LIVE was made by staff. However, this misses a
>> crucial point: the request to resume funding was formally submitted by
>> Chapters to the ISOC Board of Trustees through the Chapter Advisory
>> Council. A formal decision from the ISOC Board of Trustees was necessary,
>> requiring adherence to governance principles, including transparency and
>> accountability, which your response lacks.
>>
>> I refer you to my previous points made to Luis concerning the Board of
>> Trustees' responsibilities, beyond their fiduciary duties:
>>
>> According to the US Council of Nonprofits
>> (https://www.councilofnonprofits.org/running-nonprofit/governance-leadership/board-roles-and-responsibilities):
>>
>> "A board of directors does not exist solely to fulfill legal duties and
>> serve as a fiduciary of the organization’s assets. Board members also
>> play significant roles in providing guidance to nonprofits by
>> contributing to the organization’s culture, strategic focus,
>> effectiveness, and financial sustainability, as well as serving as
>> ambassadors and advocates. Beyond fulfilling legal duties, board members
>> can be important resources for the organization in multiple ways."
>>
>> Merely rubber-stamping staff decisions can lead to significant failures,
>> as evidenced by numerous corporate governance disasters. A pertinent
>> example is the failed attempt to sell PIR, which severely damaged the
>> Internet Society's reputation. It is advisable for all Board members to
>> undertake a basic course on their rights and responsibilities to ensure
>> effective governance and fulfil their critical roles as outlined above.
>>
>> If ISOC.Live is considered a critical service for one of the Internet
>> Society’s three core communities, the ISOC Board of Trustees is obligated
>> to take action and fulfil their responsibilities, rather than avoiding them.
>>
>> Kind regards,
>>
>> Olivier Crépin-Leblond
>>
>>
>>
>> On 16/09/2024 09:04, Ted Hardie wrote:
>>> Hi Olivier,
>>>
>>> Thanks for expressing your thoughts on this matter. You ask below
>>> whether the Board will be "formally notifying the Chair of the Chapter
>>> Advisory Council, along with her Council Board members, of the rejection
>>> of the Chapter Advisory Council’s Advice?"
>>>
>>> On the question of the openness of the chapter delegate list, the board
>>> has pointed out that there is no need for board action here, since the
>>> history shows that the original action to close it was taken by the
>>> ChAC. This is not a rejection of the advice; it is a continuation of
>>> the dialogue with the ChAC on how to accomplish their goal and a note
>>> that the staff contacts will be able to help worth through the options
>>> with them.
>>>
>>> On the question of live streaming, the board has reminded the ChAC that
>>> the decision to move to a project basis for live streaming was a staff
>>> decision, based on an analysis of the consumption patterns of the
>>> relevant media. The board's role here was to set the goals for the
>>> communication plan; it does not direct the staff on how to structure
>>> contracts nor would it be appropriate for the board to require specific
>>> contractors. It has also noted that data from the chapters on the
>>> consumption patterns they see when using live streaming would be
>>> valuable input to ongoing analysis of how to best meet the goals of the
>>> communication plan.
>>>
>>> I do not believe I would characterize either response as a rejection of
>>> the advice of the ChAC. The board has responded and clarified its roles
>>> here, and in neither case would it be the right body to take the action
>>> requested. We are happy to have the staff support the ChAC in meeting
>>> its goals directly in the first instance and in the second instance to
>>> work together with the chapters to continue the analysis of consumption
>>> patterns and communication strategies.
>>>
>>> The ChAC has been kind enough to invite me to the call tomorrow,
>>> September 17th, and I look forward to the opportunity for us to chat
>>> together.
>>>
>>> best regards,
>>>
>>> Ted Hardie
>>>
>>> On Sun, Sep 15, 2024 at 1:36 PM Olivier MJ Crépin-Leblond <ocl at gih.com>
>>> wrote:
>>>
>>> Dear Ted,
>>>
>>> Thank you for explaining the process by which the Internet Society
>>> Board of Trustees reached its decision. I question the
>>> appropriateness of this process, given the formal nature of the
>>> request made by the Chapter Advisory Council, which included a vote
>>> and extensive documentation.
>>>
>>> Could you please clarify the rationale behind the decision not
>>> requiring a formal resolution? Is it not customary for the Board to
>>> formally endorse or reject formal Advice upon receipt? What measures
>>> of accountability does the Board have in its decisions if they are
>>> based on informal processes that lack transparency and traceability?
>>> Considering the fiduciary responsibilities of all Board members, how
>>> many other decisions of the Board are subjected to this “informal”
>>> process, of which non-Board members were previously unaware?
>>>
>>> Finally, will you be formally notifying the Chair of the Chapter
>>> Advisory Council, along with her Council Board members, of the
>>> rejection of the Chapter Advisory Council’s Advice?
>>>
>>> Kind regards,
>>>
>>> Olivier Crépin-Leblond
>>>
>>>
>>> On 13/09/2024 12:36, Ted Hardie wrote:
>>>> Hi Olivier,
>>>>
>>>> The board has an active mailing list and informal meetings once a
>>>> month (though August's meeting did not occur this year because of
>>>> low availability). The discussion took place mostly on the mailing
>>>> list, along with trustees' edits of a proposal using online tools.
>>>> Because this response did not require a resolution, confirmation of
>>>> agreement was assessed on the list and confirmed at the September
>>>> informal meeting, earlier this week. None of those methods
>>>> generate minutes in the formal sense, but I can confirm that there
>>>> was consensus for the response.
>>>>
>>>> regards,
>>>>
>>>> Ted Hardie
>>>>
>>>> On Fri, Sep 13, 2024 at 12:16 PM Olivier MJ Crépin-Leblond
>>>> <ocl at gih.com> wrote:
>>>>
>>>> Dear Ted,
>>>>
>>>> I acknowledge receipt of your response, which I have reviewed
>>>> with interest.
>>>>
>>>> The Chapter Advisory Council submitted its formal request on 17
>>>> July 2024. The Board, through its Chair, issued its, I assume,
>>>> formal response on 13 September 2024.
>>>>
>>>> Upon reviewing the list of ISOC Board Meetings available at
>>>> Internet Society Board of Trustees Meetings
>>>> <https://www.internetsociety.org/board-of-trustees/meetings/>,
>>>> I have not identified any meetings of the ISOC Board of
>>>> Trustees occurring between these dates.
>>>>
>>>> Given that this decision was made by the Board, I kindly
>>>> request the following:
>>>>
>>>> * The minutes of the meeting during which the Board decided
>>>> not to reinstate the ISOC.LIVE video production, editing,
>>>> and archiving services.
>>>>
>>>> Warmest regards,
>>>>
>>>> Olivier Crépin-Leblond
>>>>
>>>>
>>>>
>>>> On 13/09/2024 09:17, Ted Hardie via Chapter-delegates wrote:
>>>>>
>>>>> Dear colleagues,
>>>>>
>>>>>
>>>>> One of the items in your recent advice to the board was a
>>>>> request that the "ISOC funding for the ISOC.LIVE video
>>>>> production, editing, and archiving services should be
>>>>> reinstated, as well as ISOC.LIVE should be financially
>>>>> supported by ISOC on an ongoing basis."
>>>>>
>>>>>
>>>>> The board's role here is to set the direction for the
>>>>> organization by establishing strategic goals; the details of
>>>>> the communication plan are a part of the staff execution of
>>>>> those goals. During the budget analysis of 2023, the
>>>>> communications team analyzed the effectiveness of specific
>>>>> streaming approaches and found that community engagement was
>>>>> driven primarily by on-demand viewing. This matches a broader
>>>>> shift common to mainstream programming. As a result of this
>>>>> analysis, the communications plan shifted away from a
>>>>> retainer-based contract for live streaming to a project-based
>>>>> funding model for future work.
>>>>>
>>>>>
>>>>> This was a staff management decision, taken with due care and
>>>>> analysis. The board's role is to assess whether the overall
>>>>> communications plan is effective in meeting the strategic
>>>>> goals; it does not direct the staff to use specific contract
>>>>> types or contractors. If the needs of the communications plan
>>>>> change again to require live streaming on a full-time basis,
>>>>> the board is confident that the staff will issue the
>>>>> appropriate RFP and conduct the appropriate analysis of the
>>>>> submissions.
>>>>>
>>>>>
>>>>> The project-based funding model remains available, and
>>>>> chapters may, of course, fund specific live streaming events
>>>>> using chapter funds or Beyond The Net grants. Any analysis of
>>>>> the effectiveness of those live streaming events would be
>>>>> valuable data for any future considerations of the engagement
>>>>> model.
>>>>>
>>>>>
>>>>> The board thanks the ChaC for its attention to the
>>>>> communications plan, and we look forward to continued
>>>>> discussion of how to engage the broader community in the
>>>>> mission of the society.
>>>>>
>>>>>
>>>>> Best regards,
>>>>>
>>>>>
>>>>> Ted Hardie
>>>>> for the Board
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> As an Internet Society Chapter Officer you are automatically subscribed
>>>>> to this list, which is regularly synchronized with the Internet Society Chapter Portal (AMS):https://community.internetsociety.org.
>>>>> -
>>>>> View the Internet Society Code of Conduct:https://www.internetsociety.org/become-a-member/code-of-conduct/
>>>>
>>>
>>
>
>
> _______________________________________________
> As an Internet Society Chapter Officer you are automatically subscribed
> to this list, which is regularly synchronized with the Internet Society Chapter Portal (AMS):https://community.internetsociety.org.
> -
> View the Internet Society Code of Conduct:https://www.internetsociety.org/become-a-member/code-of-conduct/
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