[Chapter-delegates] Beyond the Net fundraising campaign update

Fri Nov 15 11:11:55 PST 2024

Dear Isadora,

Thanks for the update. Though the rake-in is less than the expected
donation, I am certain the next campaign will be better. For now, the
awareness and interest of new donors is something to celebrate as we move
towards increasing the individual donor base.
Kudos to the team for pulling this off!

Regards,

On Thu, Nov 14, 2024 at 9:02 PM Isadora Tharin via Chapter-delegates <
chapter-delegates at elists.isoc.org> wrote:

> Hi Eduardo,
>
> Thanks for asking about this.  I promised to come back with a fuller
> campaign recap for everyone, so thanks for your patience as I compiled
> that. Here are the key data points we have on participation in the Beyond
> the Net Campaign this autumn:
>
>
>
>    - Nearly ¾ of the 34 donations were from first-time donors, vitally
>    helping to expand our community of supporters
>    - Donations came in from 16 countries and 17 Chapters
>    - Donors included Chapter members, Chapter leaders, Internet Society &
>    Internet Society Foundation staff, and Internet Society Board members
>    - 11 Champion Chapters volunteered to directly amplify the appeal
>    within their communities
>    - Many donors also chose to honor someone special with their gift,
>    adding a deeply personal and meaningful element to their gifts
>
>
>
> Over the 6 months of collaborative campaign development, we hosted 2
> rounds of focus groups with Chapter representatives from across all
> regions, made 1 presentation to the ChAC Steering Committee, built
> 1 dedicated campaign page, created 3 fundraising and communications
> toolkits, and launched a standalone 6-week email journey for Chapter
> members.
>
> At the risk of repeating myself, I want to again thank all those involved
> for their interest, collaboration, and support in this new and significant
> project.  While modest donation totals of under $3,000 were realized in
> relation to the campaign target of $40,000, it very important to understand
> that this represents a meaningful level of growth in comparison with prior
> direct fundraising campaigns at ISOC. And most significantly, we did this,
> for the very first time, together as a collaborative fundraising project
> between interested chapter leaders and staff. I am looking forward to
> building upon the valuable insights and experiences this
> campaign generated, as we plan for 2025.
>
> Please don’t hesitate to email me if you have reflections about your own
> participation in the Beyond the Net Campaign or if you have ideas you’d
> like to share for future fundraising campaigns, I’d love to hear them too.
> I am very excited that we are about to open a special end-of-year giving
> appeal which includes a 1:1 match for early donations thanks to the
> generosity of one of our own community members – more details will be
> posted soon!
>
> Very best regards,
> Isadora
>
>
>
> *Isadora Tharin, CFRE *Senior Director, Individual Donors
> tharin at isocfoundation.org
>
> Time Zone: UTC-5
>
> [image: signature_584758898]
>
>
>
> Together, we can build an Internet for everyone.  Please make a gift today.
> <https://donorportal.internetsociety.org/-/XEJSXXLK> ❤️
>
>
>
>
>
> *From: *Eduardo Diaz <eduardodiazrivera at gmail.com>
> *Date: *Monday, October 28, 2024 at 11:32 AM
> *To: *Isadora Tharin <tharin at isocfoundation.org>
> *Cc: *chapter-delegates at elists.isoc.org <chapter-delegates at elists.isoc.org
> >
> *Subject: *Re: [Chapter-delegates] Beyond the Net fundraising campaign
> update
>
> Hi Isadora,
>
>
>
> Thank you for the update. I am glad to hear that the Beyond the Net
> fundraising campaign succeeded. I am curious to know the total amount of
> money that was donated.
>
>
>
> Thanks,
>
> -ed
>
>
>
> On Mon, Oct 28, 2024 at 10:15 AM Isadora Tharin via Chapter-delegates <
> chapter-delegates at elists.isoc.org> wrote:
>
> Hi everyone, I hope you’ve had a great week.
>
>
>
> I want to drop in here to share a small update and a big thank you - as
> many of you know, the Beyond the Net fundraising campaign came to a close
> earlier this month on the 11th. My deep gratitude for the open
> collaboration that the fundraising team and I experienced during the six
> months of developing the campaign this spring and summer - throughout the
> campaign development process and during the live phase this fall, it was a
> privilege to connect with leaders and members from many different chapters,
> and it was motivating and inspiring to hear your ideas, commitment, and
> enthusiasm for expanding ISOC’s community of supporters.
>
>
>
> Building a new kind of campaign from the ground up was neither quick nor
> easy, but it has been a thoroughly rewarding experience so far thanks to
> the support and interest from so many people on this list. We gained
> invaluable insights that will serve as a foundation for future fundraising
> efforts developed in collaboration with the community.
>
>
>
> I wanted to extend a particular shoutout to everyone who participated in
> our two rounds of focus groups in the spring - it was fantastic to have
> representation from Chapters including Benin, Belgium, Egypt, HK,
> Kyrgyzstan, Mexico, Nigeria, Nigeria, NYC, Quebec, Puerto Rico, SF Bay &
> Türkiye through those! I also need to say a massive thank you to the
> leaders of the Champion Chapters who courageously volunteered to amplify
> the campaign message within their own communities: Rwanda, SF Bay, Quebec,
> Venezuela, Ecuador, Dominican Republic, Guatemala, Perú, and Colombia
> Chapters. Your willingness, leadership, and support were instrumental in
> making this campaign the successful and beneficial project it was.
>
>
>
> Ultimately, donations came in from 17 Chapters across 16 countries. Donors
> included Chapter members, leaders, ISOC and Foundation staff, and even
> Board members. Significantly, 75% of all campaign donors were making a gift
> for the first time. All funds will be directed exclusively into future
> Beyond the Net funding.
>
>
>
> Thank you again to everyone who took part - for your enthusiasm,
> dedication, and openness to embracing this experiment! I am currently
> preparing a full campaign recap, which I can share more widely once it's
> finalized.
>
>
>
> Best regards, Isadora
>
>
>
>
>
> *Isadora Tharin, CFRE *Senior Director, Individual Donors
> tharin at isocfoundation.org
>
> Time Zone: UTC-5
>
> [image: signature_1951436960]
>
>
>
> *The Internet should be for Everyone. Donate Today
> <https://www.internetsociety.org/donate/?utm_source=email&utm_medium=signature&utm_campaign=isoc-signature&utm_content=tharin>
> *❤️
>
>
>
>
>
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-- 
*Olúfúnké Baruwa*
www.funkebaruwa.com
https://www.linkedin.com/in/olufunke-omoyemi-baruwa
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"Impossible is nothing, only believe!"
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