[Chapter-delegates] COVID-19 and ISOC Bulgaria

[Veni Markovski]

Hi, everyone.
Thought this may be of interest for the chapters.
Few months ago, ISOC Bulgaria applied for a small grant under the Beyond
the Net Small Grants Program of the ISOC Foundation.
The goal was to tackle disinformation, related to COVID-19, which is
widely spreading in Bulgaria. The organization wanted to provide factual
information, and thanks to one of the active participants, a teacher in
journalism and mass communications, this happened. He published a number
of articles on our newly established FB page, and also interviewed key
doctors, officials and experts, who shared scientific information in a
very user-friendly way.
The primary vehicle was Facebook, as more than half of the total
population of Bulgaria is actively engaged with this particular platform.
The new ISOC Bulgaria Facebook page
<https://www.facebook.com/internetsocietybg/> in a little bit more than
2 months has 821 people, who like it, and 1,180, who are following it.
The Zoom calls were advertised, and thus reached between 35,1K and 89,1K
views. The total amount of people reached through the small ad campaign,
was 979,477. This is about 25% of all Facebook users in the country. We
also had some positive feedback about the articles we published on our
blog <https://isocbg.wordpress.com/>, where the articles we published in
the first week of the project, were viewed 6,119 times and shared 31
times. ISOC - Bulgaria was also approached by the National Public Radio,
and asked to share details in one of the morning shows, which has pretty
good audience.

The whole campaign was a success.
We are thankful to the Internet Society Foundation for their support!


Clips from some of the video-conversations (titles in Cyrillic):



   

-- 

Best regards, 
Veni
https://www.veni.com
pgp:5BA1366E veni at veni.com

The opinions expressed above are those of the 
author, not of any organizations, associated 
with or related to him in any given way. 

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