[Chapter-delegates] User attititudes to targeted political advertising

[Richard Hill]

According to the article referenced below, US voters don't like targeted
political advertising:

"In the summer of 2012, a group of scholars at the Annenberg School for
Communication at the University of Pennsylvania led by Joseph Turow put out
a national survey on public attitudes toward targeted political advertising.
The results were stark. Nearly nine in 10 Americans said they didn't want
political ads tailored to their personal interests. Eighty-five percent
agreed with the statement, "If I found out that Facebook was sending me ads
for political candidates based on my profile information that I had set to
private, I would be angry.""

See:

http://www.other-news.info/2018/03/power-needs-to-be-restored-to-internet-us
ers/#more-15003  

The articles goes on to state:

"Imagine, if you went browsing for books in a bookstore, the store monitored
which books you took off the shelves, what pages you flipped to, how much
time you spent on each book, and then what you bought. and then made that
information available to advertisers, let alone political campaigns. That in
essence, is the deal most Americans have tacitly made with Google and
Facebook." 

Best,
Richard