[Chapter-delegates] On visual identity of FB pages

[Dan Graham]

Hi all,

I understand the concern about Facebook. However as Ed points out, the best strategy seems to be to use it all the while educating our followers. 

We've been using Facebook mainly to promote content on isoc.org (such as the latest news items and events). However we've also been using it to engage in discussions with our followers on a variety of topics (that reflect our values) with great success. In fact, IPv6 Day was our most successful day on Facebook (where we acquired close to 2,000 new followers in a 24 hour period). Facebook is also an important source of traffic to isoc.org.

Having said this, Facebook is only one of the social sites we use to get the message out. I'm always on the lookout for complimentary/alternative channels (such as Google + and Diaspora). 

Again, I agree that education of our followers is key. 

I'll be setting up regular webinars in the New Year to discuss and exchange ideas about the use of social media in general (similar to the sessions I organised this past July).  I think this would make for a great discussion topic. I'll send a note out in December about upcoming webinars.

Regards,

Dan






On Nov 18, 2011, at 6:13 PM, Ed Tric wrote:

> Hi Thomas,
> Our chapter does not invest directly time and effort in FB , but we do invest a lot in communicating (including information and education regarding privacy issues) with people  using FB. 
> Why ? Let's take a look at some local facts and figures  :
> 
> At this time, Facebook says that Romania has 3,728,280 users (out ouf 20 milion total population  - it's almost 25% !), the number of female and male users are in balance: 50% of them are women and 50% men. In addition, 33% of users are aged between 18 and 24 which sums up a total of 1,193,050 users. The largest increase in the number of users in the last three months has occurred in the interval 25-34 years , reaching a rate of 31% of all users (source http://www.strategy.socialnetworks.ro/2011/ and http://www.manafu.ro/wp-content/uploads/2011/11/infoGrafic_web.jpg ) .
> Moreover , we've got 60 INET Bucharest registrations  confirmed by FB channel  http://www.facebook.com/events/117475621692683/ .
> 
> We had to make a choice weather to run away from the FB problem of face it.
> We decided to fight by educating FB users, it's a long term investment, but we see already some encouraging short term results.
> 
> Regards,
> Ed
> http://www.isoc.ro
> 
> 
> 
> ----- Original Message -----
> From: "Thomas Lowenhaupt" <toml at communisphere.com>
> To: "Chapter Delegates" <chapter-delegates at elists.isoc.org>
> Sent: Friday, November 18, 2011 5:39:24 PM
> Subject: Re: [Chapter-delegates] On visual identity of FB pages
> 
> 
> Regarding investing time and effort in FB... 
> 
> Note that Facebook is a privately owned space. Should ISOC take a position against a FB practice, you might find your effort has been wasted. 
> 
> Tom Lowenhaupt 
> ISOC-NY 
> 
> 
> 
> On 11/18/2011 5:33 AM, Marcin Cieslak wrote: 
> 
> On Fri, 18 Nov 2011, Joly MacFie wrote: 
> 
> 
> 
> However just now, on a guess, I just tried chapter-support at isoc.org and, 
> you know what? It went through. Now I am "waiting for confirmation". 
> 
> Join the party! - https://www.facebook.com/help/?faq=167151636680007 
> 
> You hacker! 
> 
> Does it work for Pages? I'd rather hide myself behind the page (and behind two other poor souls that admin our FB page). 
> 
> One thing I noticed is our poor visual identity. 
> 
> ISOC logo (especially the official "chapter logo") does fit 
> very poorly into current trends of square profile images. 
> 
> I love Joly's solution to this problem; I decided to get rid of the ISOC 
> right-hand-side hatch to make it more readable. 
> 
> I am all against "harmonization" i.e. making all chapters forcibly 
> look the same and use the same identity, but please DO check 
> how your logo looks in a cut-down and scaled-down square form. 
> It's easy to see on Facebook on our page "who likes us": 
> 
> http://www.facebook.com/browse/fanned_pages/?id=173964819359770 
> (requires FB login) 
> 
> Same problem applies to sites like Twitter, actually. 
> 
> //Marcin 
> 
> 
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Dan Graham
Internet Society

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