[Chapter-delegates] Guerilla marketing for IPv6

[Hans Peter Dittler]

Hello all,

 

I wanted to forward this to you as an example of great IPv6-promotion.

Apologies to all who are not fluent readers of German, but I think this idea
is too good to be only known to readers in Germany.

(I have included a quick translation below, all translation without any
guarantee for correctness and completeness)

 

Today the online-version of the news of our major TV-network opened with the
headline

"All IP-addresses now in use - ICANN going to switch off root-servers".

see http://www.tagesschau.de/ausland/internetabschaltung100.html

 

The text reads as:

Since more than ten years Internet-experts have warned, and now it has
happened - and much faster than expected:

The "Internet-government" ICANN has announced that the last free
IP-addresses has been given to distribution.

Every device to be connected to the Internet needs one - if it is a server,
a smart-phone or an IP-TV.

 

The pictures on the page carry the subtitles:

"Only few hours left to surf the Internet"

"In the Internet-free time you can continue to receive your news via
tageschau-teletext"

"to receive news without Internet-connectivity ARD-Aktuell has re-activated
their telex-machines"

 

The text continues:

Especially requests from China have been the cause for an increase in demand
of registrations said ICANN-president Paul Twomey  (here they were lagging a
little bit behind?). Addresses have been gone so quickly that even experts
from ICANN were caught by surprise. Appeals by institutions like
Bundesnetzagentur (German equivalent to US FCC) to return unused
IP-addresses have resulted in nearly no returns.

Drastic Measures required

Since long time a technical solution is available, the Internet Protocol
Version 6 (IPv6) multiplies the number of usable addresses. Widespread
implementation fails over and over because of battles over responsibility
and financing. "Governments as well as suppliers of hardware and software
have been sabotaging our efforts for a soft migration. Now he have to accept
the consequences." said Twomey. Similar thoughts can be read in an Interview
with computer-expert Jörg Schieb (the name Schieb means delay , the
interview can be found at
http://www.tagesschau.de/inland/internetabschaltung102.html, which is then
linked to page  http://www.tagesschau.de/inland/internetabschaltung104.html
where the text is marked as April fool and some funny older April fool
videos are linked). " Too many people have been thinking: who cares? A fatal
error as it appears now."

A Day without Network

The consequences have to be carried out by the users: Tomorrow at midnight
US-west coast (9AM MESZ) ICANN will shut off the root-servers of the
Internet to migrate to IPv6. As far as planning goes it is expected that for
24 hours there will be no services usable on the Internet round the world.
We want to use the reduction of Internet-traffic during the Easter-weekend
for the work said Twomey. After that change all IP-addresses will be
re-distributed from scratch and computers already equipped with IPv6 will
start to be reachable again.

Operating systems like Windows Vista or 7  or the Macintosh OS 10.6.2 have
IPv6 already implemented. Users of older systems like Windows XP will stay
offline after the change.

News-Coverage Guaranteed

Tagesschau.de (the online portal of the TV-news in German channel 1) is well
prepared for the transition: "we have expanded our video-text (=teletext)
editorial-staff to be able to continue working and inform the public" said
editorial chief Joerg Sadrozinski. "To our luck we have kept several old
telex-machines which enable us to receive news without Internet-access."
Additionally we plan every half hour an special news-report in TV.

We will use the Internet-free time to update all hardware and software in
our editorial office, continued Sadrosinski. Will the outage of the Internet
continue for longer time, we will provide a FAX-call-in-service for news.
Additionally online-editorial staff without working possibility on the
Internet will be made reachable via a phone-hotline to be asked about
current news. Users of German Telekom T-Online services will be able to use
a text version of the tageschau.de news page as long as they still have a
version of BTX (old text-based  communication service, phased out officially
2001) installed on their computers.

 

Happy April fool day

happy Easter

 

 

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