[Chapter-delegates] Chapters and Social Media

Wed Nov 11 09:54:51 PST 2009

Alejandro,

This is very impressive, and a great example of the power of social  
media. Would there happen to be any photographs of the demonstration  
with the placards?

I would like to get more of the details and analysis in order to get a  
better sense of the lessons learned. Feel free to e-mail additional  
information, or let me know if you'd prefer to discuss via Skype.

Many thanks for your fast response. And congratulations on the success  
of the campaign.

Regards,

Wendy

On Nov 11, 2009, at 9:56 AM, Alejandro Pisanty wrote:

> Wendy,
>
> in ISOC Mexico we have just had an extraordinary experience with the  
> use of social media.
>
> In a campaign that was driven mostly through Twitter we joined  
> forces with other people and organizations and managed to partially  
> repeal a tax law that would have taxed all telecommunications  
> services with a 4% tax on transactions.
>
> The campaign started as informational, pointing at the  
> contradictions of immposing this tax, which would have fallen in a  
> category reserved for luxury goods and things like alcohol and  
> tobacco, and the government's own programs, plus society's needs. It  
> started with a tweet by me pointing to an entry in my blog  
> explaining this briefly on October 19, 2009, and an ISOC member  
> retweeting this, under the hashtag #InternetNecesario (short for  
> "The Internet is Necessary"), which made a trending topic that night  
> due to its viral expansion.
>
> Some f2f interactions with Senators, an original physical  
> demonstration by getting 140 people in a park to spell the tweet  
> with small placards (a letter each), almost 110,000 tweets and  
> retweets later, and a couple smart tactics which caught the press's  
> attention and created a small media phenomenon even internationally  
> led to the repeal of the tax at least for Internet access (if not  
> the whole package.)
>
> More details and analysis are available for those interested (there  
> are a lot of lessons learned.)
>
> We also keep a Facebook group but it is not largely effective.  
> Email, surprisingly for some, continues to be the backbone of our  
> communications for regular operation.
>
> I'd normally send this privately but the excitement and impact on  
> creating awareness of the Internet (and telecoms in general too) and  
> the need to foster its growth have been really so much beyond the  
> usual that I thought this story worth sharing on the list.
>
> Yours,
>
> Alejandro Pisanty
>
>
> .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . .  .  .  .  .  .
>     Dr. Alejandro Pisanty
> UNAM, Av. Universidad 3000, 04510 Mexico DF Mexico
>
> Tels. +52-(1)-55-5105-6044, +52-(1)-55-5418-3732
>
> * Mi blog/My blog: http://pisanty.blogspot.com
> * LinkedIn profile: http://www.linkedin.com/in/pisanty
> * Twitter: http://twitter.com/apisanty
> * Unete al grupo UNAM en LinkedIn, http://www.linkedin.com/e/gis/22285/4A106C0C8614
>
> * Ven a ISOC Mexico, http://www.isoc.org.mx, ISOC http://www.isoc.org
> *Participa en ICANN, http://www.icann.org
> .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .
>
>
> On Wed, 11 Nov 2009, Wendy Rickard wrote:
>
>> Date: Wed, 11 Nov 2009 07:44:16 -0500
>> From: Wendy Rickard <rickard at rickardgroup.com>
>> To: chapter-delegates at elists.isoc.org
>> Cc: ISOC Chapter Support <chapter-support at isoc.org>
>> Subject: [Chapter-delegates] Chapters and Social Media
>> Folks,
>>
>> As part of my research for the Chapter Handbook, I am looking at  
>> ways in which Chapters use social media, such as Facebook, Linked- 
>> in, Twitter, and others. I have noticed that many of you are  
>> integrating social media into your Chapter work and I would like to  
>> know more about how you are using it. Do you think these tools are  
>> useful? If so, how?
>>
>> If your Chapter is using social media, please send me a note and  
>> let me know what works (and what does not seem to work) as well as  
>> if you have a specific social media strategy. More specifically, it  
>> would be helpful to know how you think social media can be used for  
>> best results in areas such as Chapter communications, attracting  
>> new members, discussing relevant topics in a timely fashion, and  
>> rallying members to participate in events, activities, and  
>> projects. Examples of how your Chapter uses social media is the  
>> best way for other Chapters to see how it is done, so please pass  
>> along lessons learned, tips, and insights.
>>
>> Your feedback by Monday, 16 November, would be most appreciated.
>>
>> Anne has also commented that your input will be useful for staff as  
>> they continue working on ways to support Chapters in areas of  
>> membership and communications.
>>
>> Many thanks!
>>
>> Wendy Rickard
>>
>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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>> Phone: 609-466-1700 ~ Fax: 610-410-2749
>> Skype: wrrickard
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>>
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Rickard Group, Inc.
intelligent marketing and publishing solutions
5 Snowden Rd. ~ Bala Cynwyd, PA 19004
Phone: 609-466-1700 ~ Fax: 610-410-2749
Skype: wrrickard
rickard at rickardgroup.com
http://www.rickardgroup.com
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