<div dir="ltr"><div>Thanks for your analysis, Olivier. Makes sense to me.</div><div><br></div><div>With kind regards</div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div>satish<br></div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Tue, Sep 17, 2024 at 10:27 AM Winthrop Yu via Chapter-delegates <<a href="mailto:chapter-delegates@elists.isoc.org">chapter-delegates@elists.isoc.org</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><u></u>
<div>
<p>+1 Olivier. </p>
<p>This particular post makes several important points, and thank
you for summarizing the metrics. <br>
</p>
<p>WYn<br>
<br>
</p>
<div>On 17 Sep 2024 9:58 AM, Olivier MJ
Crépin-Leblond via Chapter-delegates wrote:<br>
</div>
<blockquote type="cite">
Dear Ted,<br>
<br>
Thank you for responding to my comments.<br>
<br>
I have previously articulated that focusing on “live streaming” as
a descriptor for the service provided by Joly McFie is a
misdirection.<br>
<br>
Reiterating the former CEO’s email from April 8th is equally
unproductive, as we have already observed the manner in which he
defended his decision. However, if you are emphasizing his email,
I would appreciate it if you could share the Communications
Department’s analysis along with the supporting data, comparing it
with the social media metrics for the ISOC YouTube channel.
Additionally, I am interested in the brand placement analysis,
social media analysis, and search engine optimization figures that
demonstrate the Internet Society’s online performance. This
includes metrics such as likes, comments, shares, engagement rate,
reach (including by geographical region), impressions, follower
growth rate, click-through rate, conversion rate, brand mentions,
and sentiment analysis, particularly concerning the Internet
Society’s image and core messages. Furthermore, the amount of
referral traffic and watch time are critical metrics that should
not be overlooked.<br>
<br>
If the Communications Department has conducted an analysis of
ISOC.Live, I would expect a similar analysis for the Internet
Society’s own channels. This cost analysis should include
benchmarking a cost of $63,000 against the Internet Society’s own
production team costs.<br>
<br>
Based on Vint's suggestion, I have compiled my own basic metrics,
which are calculated approximately on a monthly basis. It is
important to note that I have been generous in my assessment, as
ISOC.LIVE content primarily consists of fully edited and processed
productions. In contrast, the Internet Society YouTube channel
predominantly features unstructured short videos or simple
recordings of Zoom calls. Additionally, while the Internet Society
YouTube channel initially contained a significant amount of
Chapter-related content, such mentions have become infrequent in
recent times.<br>
<br>
Internet Society Youtube Channel:<br>
599 Videos, 7.38K subscribers<br>
Most popular video: Four Reasons to Care About Your Digital
Footprint - 8 year ago - 304K views<br>
In fact, the most recent of the top 20 popular videos on the
channel was done 5 years ago. Most of the others, 8+ years ago.<br>
<br>
September 2024: 2 videos, 81 views<br>
August 2024: 7 videos, 477 views<br>
July 2024: 5 videos, 381 views<br>
June 2024: 0 videos, 0 views<br>
May 2024: 2 videos, 184 views<br>
April 2024: 0 videos, 0 views<br>
March 2024: 0 videos, 0 views<br>
February 2024, 0 videos, 0 views<br>
January 2024: 0 videos, 0 views<br>
December 2023: 0 videos, 0 views<br>
November 2023: 4 videos, 360 views<br>
October 2023: 20 videos, 1540 views (includes presentation of all
the Youth Ambassadors 2023)<br>
Total: 40 videos and 3023 views<br>
<br>
ISOC.Live<br>
1368 videos, 24K followers<br>
Most popular videos: HOPE 2024 - 2 months ago - 5.8K views.
Indigenous Connectivity Forum, 3 months ago, 1K views. State of
the Net plenary + breakout 1, 7 months ago, 1.4K views.<br>
September 2024: 7 videos, 189 views<br>
August 2024: 10 videos, 280 views<br>
July 2024: 11 videos, 6100 views<br>
June 2024: 15 videos, 1520 views<br>
May 2024: 17 videos, 698 views<br>
April 2024: 18 videos, 579 views<br>
March 2024: 13 videos, 226 views<br>
February 2024, 8 videos, 1610 views<br>
January 2024: 3 videos, 315 views<br>
December 2023: 12 videos, 288 views<br>
November 2023: 8 videos, 112 views<br>
October 2023: 13 videos, 693 views (includes presentation of all
the Youth Ambassadors 2023)<br>
Total: 135 videos and 12 610 views<br>
<br>
Comparing the stats for ISOC.LIVE with ISOC YouTube ("YT"):<br>
<br>
<table width="456" height="326" cellspacing="0" cellpadding="0" border="0">
<colgroup><col style="width:100pt" width="133"> <col style="width:56pt" width="74"> <col style="width:68pt" width="91"> <col style="width:60pt" width="80"> <col style="width:59pt" width="78"> </colgroup><tbody>
<tr style="height:28.8pt" height="38">
<td style="height:28.8pt;width:100pt" width="133" height="38" align="center">Month</td>
<td style="border-left:medium;width:56pt" width="74" align="center">ISOC.Live Nr. Videos</td>
<td style="border-left:medium;width:68pt" width="91" align="center">ISOC.Live Nr. Views</td>
<td style="border-left:medium;width:60pt" width="80" align="center">ISOC YT Nr. Videos</td>
<td style="border-left:medium;width:59pt" width="78" align="center">ISOC YT Nr. Views</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Sep-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">7</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">189</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">2</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">81</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Aug-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">10</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">280</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">7</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">477</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Jul-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">11</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">6100</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">5</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">381</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Jun-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">15</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">1520</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">0</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">May-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">17</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">698</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">2</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">184</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Apr-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">18</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">579</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">0</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Mar-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">13</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">226</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">0</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Feb-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">8</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">1610</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">0</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Jan-24</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">3</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">315</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">0</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Dec-23</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">12</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">288</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">0</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Nov-23</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">8</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">112</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">4</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">360</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Oct-23</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">13</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">693</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">20</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">1540</td>
</tr>
<tr style="height:14.4pt" height="19">
<td style="height:14.4pt;border-top:medium;width:100pt" width="133" height="19" align="center">Total</td>
<td style="border-top:medium;border-left:medium;width:56pt" width="74" align="center">135</td>
<td style="border-top:medium;border-left:medium;width:68pt" width="91" align="center">12610</td>
<td style="border-top:medium;border-left:medium;width:60pt" width="80" align="center">40</td>
<td style="border-top:medium;border-left:medium;width:59pt" width="78" align="center">3023</td>
</tr>
</tbody>
</table>
<br>
Costs for ISOC.Live: <br>
$64k / 135 = $474 per video produced/archived<br>
$64k / 12610 = $5 per unique view<br>
Considering that this was conducted on Vimeo’s Livestream, which
is not the most widely used platform, these figures are quite
satisfactory.<br>
<br>
I have shared the most basic metrics I have, please share yours.<br>
<br>
Kindest regards,<br>
<br>
Olivier<br>
<br>
<br>
<br>
<br>
<div>On 16/09/2024 17:06, Ted Hardie
wrote:<br>
</div>
<blockquote type="cite">
<div dir="ltr">
<div dir="ltr">
<div class="gmail_default" style="font-size:small">Hi
Olivier,</div>
<div><br>
</div>
<div>
<div style="font-size:small" class="gmail_default">Several
times in this message you refer to live streaming as a
"critical" or "core" service. Live streaming is a part
of the execution of the communications plan, and it was
in that context that it was analyzed. As Andrew noted
in his message on this topic on April 8th, that analysis
showed that many of the live streams attracted very few
attendees and some none. As there are other methods for
recording many of the events, the decision was made to
move the live streaming contract to a project basis,
rather than a retainer basis. This in no way reflects
on the quality of the service; it reflects a change in
how media is being consumed not just for ISOC events but
very broadly.</div>
<div style="font-size:small" class="gmail_default"><br>
</div>
<div style="font-size:small" class="gmail_default">As the
response from the board notes, if there is new data
here, this will be revisited, and data from the chapters
on their use of live streaming is welcome. In the case
that it does change, the board is confident that the
staff will issue an appropriate RFP and analyze the
responses appropriately. </div>
<div style="font-size:small" class="gmail_default"><br>
</div>
<div style="font-size:small" class="gmail_default">regards,</div>
<div style="font-size:small" class="gmail_default"><br>
</div>
<div style="font-size:small" class="gmail_default">Ted
Hardie <br>
</div>
<div style="font-size:small" class="gmail_default"><br>
</div>
</div>
</div>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Mon, Sep 16, 2024 at
4:40 PM Olivier MJ Crépin-Leblond <<a href="mailto:ocl@gih.com" target="_blank">ocl@gih.com</a>> wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
<div> Dear Ted,<br>
<br>
Thank you for your response. Given your valid point
regarding the openness of the Chapter Delegate mailing
list, I will focus exclusively on the ISOC.Live
Streaming and Archiving service, which primarily serves
Chapters.<br>
<br>
Aligning with the previous CEO's statements, you
mentioned that the decision to close ISOC.LIVE was made
by staff. However, this misses a crucial point: the
request to resume funding was formally submitted by
Chapters to the ISOC Board of Trustees through the
Chapter Advisory Council. A formal decision from the
ISOC Board of Trustees was necessary, requiring
adherence to governance principles, including
transparency and accountability, which your response
lacks.<br>
<br>
I refer you to my previous points made to Luis
concerning the Board of Trustees' responsibilities,
beyond their fiduciary duties:<br>
<br>
According to the US Council of Nonprofits (<a href="https://www.councilofnonprofits.org/running-nonprofit/governance-leadership/board-roles-and-responsibilities" target="_blank">https://www.councilofnonprofits.org/running-nonprofit/governance-leadership/board-roles-and-responsibilities</a>):<br>
<br>
"A board of directors does not exist solely to fulfill
legal duties and serve as a fiduciary of the
organization’s assets. Board members also play
significant roles in providing guidance to nonprofits by
contributing to the organization’s culture, strategic
focus, effectiveness, and financial sustainability, as
well as serving as ambassadors and advocates. Beyond
fulfilling legal duties, board members can be important
resources for the organization in multiple ways."<br>
<br>
Merely rubber-stamping staff decisions can lead to
significant failures, as evidenced by numerous corporate
governance disasters. A pertinent example is the failed
attempt to sell PIR, which severely damaged the Internet
Society's reputation. It is advisable for all Board
members to undertake a basic course on their rights and
responsibilities to ensure effective governance and
fulfil their critical roles as outlined above. <br>
<br>
If ISOC.Live is considered a critical service for one of
the Internet Society’s three core communities, the ISOC
Board of Trustees is obligated to take action and fulfil
their responsibilities, rather than avoiding them.<br>
<br>
Kind regards,<br>
<br>
Olivier Crépin-Leblond<br>
<br>
<br>
<br>
<div>On 16/09/2024 09:04, Ted Hardie wrote:<br>
</div>
<blockquote type="cite">
<div dir="ltr">
<div dir="ltr">
<div style="font-size:small">Hi Olivier,</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">Thanks for expressing
your thoughts on this matter. You ask below
whether the Board will be "formally notifying
the Chair of the Chapter Advisory Council, along
with her Council Board members, of the rejection
of the Chapter Advisory Council’s Advice?" <br>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">On the question of
the openness of the chapter delegate list, the
board has pointed out that there is no need for
board action here, since the history shows that
the original action to close it was taken by the
ChAC. This is not a rejection of the advice; it
is a continuation of the dialogue with the ChAC
on how to accomplish their goal and a note that
the staff contacts will be able to help worth
through the options with them.</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">On the question of
live streaming, the board has reminded the ChAC
that the decision to move to a project basis for
live streaming was a staff decision, based on an
analysis of the consumption patterns of the
relevant media. The board's role here was to
set the goals for the communication plan; it
does not direct the staff on how to structure
contracts nor would it be appropriate for the
board to require specific contractors. It has
also noted that data from the chapters on the
consumption patterns they see when using live
streaming would be valuable input to ongoing
analysis of how to best meet the goals of the
communication plan.<br>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">I do not believe I
would characterize either response as a
rejection of the advice of the ChAC. The board
has responded and clarified its roles here, and
in neither case would it be the right body to
take the action requested. We are happy to have
the staff support the ChAC in meeting its goals
directly in the first instance and in the second
instance to work together with the chapters to
continue the analysis of consumption patterns
and communication strategies.<br>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">The ChAC has been
kind enough to invite me to the call tomorrow,
September 17th, and I look forward to the
opportunity for us to chat together.</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">best regards,</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">Ted Hardie<br>
</div>
</div>
<br>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Sun, Sep 15,
2024 at 1:36 PM Olivier MJ Crépin-Leblond <<a href="mailto:ocl@gih.com" target="_blank">ocl@gih.com</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
<div> Dear Ted,<br>
<br>
Thank you for explaining the process by which
the Internet Society Board of Trustees reached
its decision. I question the appropriateness
of this process, given the formal nature of
the request made by the Chapter Advisory
Council, which included a vote and extensive
documentation.<br>
<br>
Could you please clarify the rationale behind
the decision not requiring a formal
resolution? Is it not customary for the Board
to formally endorse or reject formal Advice
upon receipt? What measures of accountability
does the Board have in its decisions if they
are based on informal processes that lack
transparency and traceability? Considering the
fiduciary responsibilities of all Board
members, how many other decisions of the Board
are subjected to this “informal” process, of
which non-Board members were previously
unaware?<br>
<br>
Finally, will you be formally notifying the
Chair of the Chapter Advisory Council, along
with her Council Board members, of the
rejection of the Chapter Advisory Council’s
Advice?<br>
<br>
Kind regards,<br>
<br>
Olivier Crépin-Leblond<br>
<br>
<br>
<div>On 13/09/2024 12:36, Ted Hardie wrote:<br>
</div>
<blockquote type="cite">
<div dir="ltr">
<div style="font-size:small">Hi Olivier,</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">The board has
an active mailing list and informal
meetings once a month (though August's
meeting did not occur this year because
of low availability). The discussion
took place mostly on the mailing list,
along with trustees' edits of a proposal
using online tools. Because this
response did not require a resolution,
confirmation of agreement was assessed
on the list and confirmed at the
September informal meeting, earlier this
week. None of those methods generate
minutes in the formal sense, but I can
confirm that there was consensus for the
response.<br>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">regards,</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">Ted Hardie<br>
</div>
</div>
<br>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Fri,
Sep 13, 2024 at 12:16 PM Olivier MJ
Crépin-Leblond <<a href="mailto:ocl@gih.com" target="_blank">ocl@gih.com</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
<div>
<div aria-label="Sent by Copilot: Certainly! Here is a more formal and legally phrased version:
---
**Dear Ted,**
I acknowledge receipt of your response, which I have reviewed with interest.
The Chapter Advisory Council submitted its request on 17 July 2024. The Board, through its Chair, issued its response on 13 September 2024.
Upon reviewing the list of ISOC Board Meetings available at [Internet Society Board of Trustees Meetings](https://www.internetsociety.org/board-of-trustees/meetings/), I have not identified any meetings of the ISOC Board of Trustees occurring between these dates.
Given that this decision was made by the Board, I kindly request the following:
- The minutes of the meeting during which the Board decided not to reinstate the ISOC.LIVE video production, editing, and archiving services.
Yours sincerely,
Olivier Crépin-Leblond
---
Would you like any further adjustments?">
<div>
<div>Dear Ted,<br>
<br>
I acknowledge receipt of your
response, which I have reviewed
with interest.
<p>The Chapter Advisory Council
submitted its formal request
on 17 July 2024. The Board,
through its Chair, issued its,
I assume, formal response on
13 September 2024.</p>
<p>Upon reviewing the list of
ISOC Board Meetings available
at <a href="https://www.internetsociety.org/board-of-trustees/meetings/" target="_blank">Internet
Society Board of Trustees
Meetings</a>, I have not
identified any meetings of the
ISOC Board of Trustees
occurring between these dates.</p>
<p>Given that this decision was
made by the Board, I kindly
request the following:</p>
<ul>
<li>The minutes of the meeting
during which the Board
decided not to reinstate the
ISOC.LIVE video production,
editing, and archiving
services.</li>
</ul>
<p>Warmest regards,</p>
<p>Olivier Crépin-Leblond</p>
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<div>On 13/09/2024 09:17, Ted Hardie
via Chapter-delegates wrote:<br>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt" id="m_6609977866748102481m_-8043503152483650759m_4598472292962284382m_-1298471776895760914gmail-docs-internal-guid-7f64471f-7fff-92a0-4be1-1dfeef638eb1"><span style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Dear colleagues,</span></p>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">One of the items in your recent advice to the board was a request that the "ISOC funding for the ISOC.LIVE video production, editing, and archiving services should be reinstated, as well as ISOC.LIVE should be financially supported by ISOC on an ongoing basis." </span></p>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">The board's role here is to set the direction for the organization by establishing strategic goals; the details of the communication plan are a part of the staff execution of those goals. During the budget analysis of 2023, the communications team analyzed the effectiveness of specific streaming approaches and found that community engagement was driven primarily by on-demand viewing. This matches a broader shift common to mainstream programming. As a result of this analysis, the communications plan shifted away from a retainer-based contract for live streaming to a project-based funding model for future work. </span></p>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">This was a staff management decision, taken with due care and analysis. The board's role is to assess whether the overall communications plan is effective in meeting the strategic goals; it does not direct the staff to use specific contract types or contractors. If the needs of the communications plan change again to require live streaming on a full-time basis, the board is confident that the staff will issue the appropriate RFP and conduct the appropriate analysis of the submissions. </span></p>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">The project-based funding model remains available, and chapters may, of course, fund specific live streaming events using chapter funds or Beyond The Net grants. Any analysis of the effectiveness of those live streaming events would be valuable data for any future considerations of the engagement model.</span></p>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">The board thanks the ChaC for its attention to the communications plan, and we look forward to continued discussion of how to engage the broader community in the mission of the society. </span></p>
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<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Best regards,</span></p>
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<div style="font-size:small">Ted
Hardie</div>
<div style="font-size:small">for
the Board<br>
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<pre>_______________________________________________
As an Internet Society Chapter Officer you are automatically subscribed
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