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Dear Ted,<br>
<br>
Thank you for responding to my comments.<br>
<br>
I have previously articulated that focusing on “live streaming” as a
descriptor for the service provided by Joly McFie is a misdirection.<br>
<br>
Reiterating the former CEO’s email from April 8th is equally
unproductive, as we have already observed the manner in which he
defended his decision. However, if you are emphasizing his email, I
would appreciate it if you could share the Communications
Department’s analysis along with the supporting data, comparing it
with the social media metrics for the ISOC YouTube channel.
Additionally, I am interested in the brand placement analysis,
social media analysis, and search engine optimization figures that
demonstrate the Internet Society’s online performance. This includes
metrics such as likes, comments, shares, engagement rate, reach
(including by geographical region), impressions, follower growth
rate, click-through rate, conversion rate, brand mentions, and
sentiment analysis, particularly concerning the Internet Society’s
image and core messages. Furthermore, the amount of referral traffic
and watch time are critical metrics that should not be overlooked.<br>
<br>
If the Communications Department has conducted an analysis of
ISOC.Live, I would expect a similar analysis for the Internet
Society’s own channels. This cost analysis should include
benchmarking a cost of $63,000 against the Internet Society’s own
production team costs.<br>
<br>
Based on Vint's suggestion, I have compiled my own basic metrics,
which are calculated approximately on a monthly basis. It is
important to note that I have been generous in my assessment, as
ISOC.LIVE content primarily consists of fully edited and processed
productions. In contrast, the Internet Society YouTube channel
predominantly features unstructured short videos or simple
recordings of Zoom calls. Additionally, while the Internet Society
YouTube channel initially contained a significant amount of
Chapter-related content, such mentions have become infrequent in
recent times.<br>
<br>
Internet Society Youtube Channel:<br>
599 Videos, 7.38K subscribers<br>
Most popular video: Four Reasons to Care About Your Digital
Footprint - 8 year ago - 304K views<br>
In fact, the most recent of the top 20 popular videos on the channel
was done 5 years ago. Most of the others, 8+ years ago.<br>
<br>
September 2024: 2 videos, 81 views<br>
August 2024: 7 videos, 477 views<br>
July 2024: 5 videos, 381 views<br>
June 2024: 0 videos, 0 views<br>
May 2024: 2 videos, 184 views<br>
April 2024: 0 videos, 0 views<br>
March 2024: 0 videos, 0 views<br>
February 2024, 0 videos, 0 views<br>
January 2024: 0 videos, 0 views<br>
December 2023: 0 videos, 0 views<br>
November 2023: 4 videos, 360 views<br>
October 2023: 20 videos, 1540 views (includes presentation of all
the Youth Ambassadors 2023)<br>
Total: 40 videos and 3023 views<br>
<br>
ISOC.Live<br>
1368 videos, 24K followers<br>
Most popular videos: HOPE 2024 - 2 months ago - 5.8K views.
Indigenous Connectivity Forum, 3 months ago, 1K views. State of the
Net plenary + breakout 1, 7 months ago, 1.4K views.<br>
September 2024: 7 videos, 189 views<br>
August 2024: 10 videos, 280 views<br>
July 2024: 11 videos, 6100 views<br>
June 2024: 15 videos, 1520 views<br>
May 2024: 17 videos, 698 views<br>
April 2024: 18 videos, 579 views<br>
March 2024: 13 videos, 226 views<br>
February 2024, 8 videos, 1610 views<br>
January 2024: 3 videos, 315 views<br>
December 2023: 12 videos, 288 views<br>
November 2023: 8 videos, 112 views<br>
October 2023: 13 videos, 693 views (includes presentation of all the
Youth Ambassadors 2023)<br>
Total: 135 videos and 12 610 views<br>
<br>
Comparing the stats for ISOC.LIVE with ISOC YouTube ("YT"):<br>
<br>
<table width="456" height="326" cellspacing="0" cellpadding="0"
border="0">
<colgroup><col
style="mso-width-source:userset;mso-width-alt:4486;width:100pt"
width="133"> <col
style="mso-width-source:userset;mso-width-alt:2506;width:56pt"
width="74"> <col
style="mso-width-source:userset;mso-width-alt:3072;width:68pt"
width="91"> <col
style="mso-width-source:userset;mso-width-alt:2681;width:60pt"
width="80"> <col
style="mso-width-source:userset;mso-width-alt:2627;width:59pt"
width="78"> </colgroup><tbody>
<tr style="height:28.8pt" height="38">
<td class="xl67" style="height:28.8pt;width:100pt" width="133"
height="38" align="center">Month</td>
<td class="xl67" style="border-left:none;width:56pt"
width="74" align="center">ISOC.Live Nr. Videos</td>
<td class="xl67" style="border-left:none;width:68pt"
width="91" align="center">ISOC.Live Nr. Views</td>
<td class="xl67" style="border-left:none;width:60pt"
width="80" align="center">ISOC YT Nr. Videos</td>
<td class="xl67" style="border-left:none;width:59pt"
width="78" align="center">ISOC YT Nr. Views</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Sep-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">7</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">189</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">2</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">81</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Aug-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">10</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">280</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">7</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">477</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Jul-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">11</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">6100</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">5</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">381</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Jun-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">15</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">1520</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">0</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">May-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">17</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">698</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">2</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">184</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Apr-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">18</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">579</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">0</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Mar-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">13</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">226</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">0</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Feb-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">8</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">1610</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">0</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Jan-24</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">3</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">315</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">0</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Dec-23</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">12</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">288</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">0</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">0</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Nov-23</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">8</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">112</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">4</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">360</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl68"
style="height:14.4pt;
border-top:none;width:100pt" width="133" height="19" align="center">Oct-23</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">13</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">693</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">20</td>
<td class="xl65"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">1540</td>
</tr>
<tr style="height:14.4pt" height="19">
<td class="xl66"
style="height:14.4pt;border-top:none;
width:100pt" width="133" height="19" align="center">Total</td>
<td class="xl66"
style="border-top:none;border-left:none;
width:56pt" width="74" align="center">135</td>
<td class="xl66"
style="border-top:none;border-left:none;
width:68pt" width="91" align="center">12610</td>
<td class="xl66"
style="border-top:none;border-left:none;
width:60pt" width="80" align="center">40</td>
<td class="xl66"
style="border-top:none;border-left:none;
width:59pt" width="78" align="center">3023</td>
</tr>
</tbody>
</table>
<br>
Costs for ISOC.Live: <br>
$64k / 135 = $474 per video produced/archived<br>
$64k / 12610 = $5 per unique view<br>
Considering that this was conducted on Vimeo’s Livestream, which is
not the most widely used platform, these figures are quite
satisfactory.<br>
<br>
I have shared the most basic metrics I have, please share yours.<br>
<br>
Kindest regards,<br>
<br>
Olivier<br>
<br>
<br>
<br>
<br>
<div class="moz-cite-prefix">On 16/09/2024 17:06, Ted Hardie wrote:<br>
</div>
<blockquote type="cite"
cite="mid:CA+9kkMBofoaTL6+x9wzgr6htTq7YVkdoOb=pP6JOSxDVFr5FnQ@mail.gmail.com">
<meta http-equiv="content-type" content="text/html; charset=UTF-8">
<div dir="ltr">
<div dir="ltr">
<div class="gmail_default" style="font-size:small">Hi Olivier,</div>
<div><br>
</div>
<div>
<div style="font-size:small" class="gmail_default">Several
times in this message you refer to live streaming as a
"critical" or "core" service. Live streaming is a part of
the execution of the communications plan, and it was in
that context that it was analyzed. As Andrew noted in his
message on this topic on April 8th, that analysis showed
that many of the live streams attracted very few attendees
and some none. As there are other methods for recording
many of the events, the decision was made to move the live
streaming contract to a project basis, rather than a
retainer basis. This in no way reflects on the quality of
the service; it reflects a change in how media is being
consumed not just for ISOC events but very broadly.</div>
<div style="font-size:small" class="gmail_default"><br>
</div>
<div style="font-size:small" class="gmail_default">As the
response from the board notes, if there is new data here,
this will be revisited, and data from the chapters on
their use of live streaming is welcome. In the case that
it does change, the board is confident that the staff will
issue an appropriate RFP and analyze the responses
appropriately. </div>
<div style="font-size:small" class="gmail_default"><br>
</div>
<div style="font-size:small" class="gmail_default">regards,</div>
<div style="font-size:small" class="gmail_default"><br>
</div>
<div style="font-size:small" class="gmail_default">Ted
Hardie <br>
</div>
<div style="font-size:small" class="gmail_default"><br>
</div>
</div>
</div>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Mon, Sep 16, 2024 at
4:40 PM Olivier MJ Crépin-Leblond <<a
href="mailto:ocl@gih.com" moz-do-not-send="true"
class="moz-txt-link-freetext">ocl@gih.com</a>> wrote:<br>
</div>
<blockquote class="gmail_quote"
style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
<div> Dear Ted,<br>
<br>
Thank you for your response. Given your valid point
regarding the openness of the Chapter Delegate mailing
list, I will focus exclusively on the ISOC.Live Streaming
and Archiving service, which primarily serves Chapters.<br>
<br>
Aligning with the previous CEO's statements, you mentioned
that the decision to close ISOC.LIVE was made by staff.
However, this misses a crucial point: the request to
resume funding was formally submitted by Chapters to the
ISOC Board of Trustees through the Chapter Advisory
Council. A formal decision from the ISOC Board of Trustees
was necessary, requiring adherence to governance
principles, including transparency and accountability,
which your response lacks.<br>
<br>
I refer you to my previous points made to Luis concerning
the Board of Trustees' responsibilities, beyond their
fiduciary duties:<br>
<br>
According to the US Council of Nonprofits (<a
href="https://www.councilofnonprofits.org/running-nonprofit/governance-leadership/board-roles-and-responsibilities"
target="_blank" moz-do-not-send="true"
class="moz-txt-link-freetext">https://www.councilofnonprofits.org/running-nonprofit/governance-leadership/board-roles-and-responsibilities</a>):<br>
<br>
"A board of directors does not exist solely to fulfill
legal duties and serve as a fiduciary of the
organization’s assets. Board members also play significant
roles in providing guidance to nonprofits by contributing
to the organization’s culture, strategic focus,
effectiveness, and financial sustainability, as well as
serving as ambassadors and advocates. Beyond fulfilling
legal duties, board members can be important resources for
the organization in multiple ways."<br>
<br>
Merely rubber-stamping staff decisions can lead to
significant failures, as evidenced by numerous corporate
governance disasters. A pertinent example is the failed
attempt to sell PIR, which severely damaged the Internet
Society's reputation. It is advisable for all Board
members to undertake a basic course on their rights and
responsibilities to ensure effective governance and fulfil
their critical roles as outlined above. <br>
<br>
If ISOC.Live is considered a critical service for one of
the Internet Society’s three core communities, the ISOC
Board of Trustees is obligated to take action and fulfil
their responsibilities, rather than avoiding them.<br>
<br>
Kind regards,<br>
<br>
Olivier Crépin-Leblond<br>
<br>
<br>
<br>
<div>On 16/09/2024 09:04, Ted Hardie wrote:<br>
</div>
<blockquote type="cite">
<div dir="ltr">
<div dir="ltr">
<div style="font-size:small">Hi Olivier,</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">Thanks for expressing
your thoughts on this matter. You ask below
whether the Board will be "formally notifying the
Chair of the Chapter Advisory Council, along with
her Council Board members, of the rejection of the
Chapter Advisory Council’s Advice?" <br>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">On the question of the
openness of the chapter delegate list, the board
has pointed out that there is no need for board
action here, since the history shows that the
original action to close it was taken by the
ChAC. This is not a rejection of the advice; it
is a continuation of the dialogue with the ChAC on
how to accomplish their goal and a note that the
staff contacts will be able to help worth through
the options with them.</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">On the question of live
streaming, the board has reminded the ChAC that
the decision to move to a project basis for live
streaming was a staff decision, based on an
analysis of the consumption patterns of the
relevant media. The board's role here was to set
the goals for the communication plan; it does not
direct the staff on how to structure contracts nor
would it be appropriate for the board to require
specific contractors. It has also noted that data
from the chapters on the consumption patterns they
see when using live streaming would be valuable
input to ongoing analysis of how to best meet the
goals of the communication plan.<br>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">I do not believe I
would characterize either response as a rejection
of the advice of the ChAC. The board has
responded and clarified its roles here, and in
neither case would it be the right body to take
the action requested. We are happy to have the
staff support the ChAC in meeting its goals
directly in the first instance and in the second
instance to work together with the chapters to
continue the analysis of consumption patterns and
communication strategies.<br>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">The ChAC has been kind
enough to invite me to the call tomorrow,
September 17th, and I look forward to the
opportunity for us to chat together.</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">best regards,</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">Ted Hardie<br>
</div>
</div>
<br>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Sun, Sep 15,
2024 at 1:36 PM Olivier MJ Crépin-Leblond <<a
href="mailto:ocl@gih.com" target="_blank"
moz-do-not-send="true"
class="moz-txt-link-freetext">ocl@gih.com</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote"
style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
<div> Dear Ted,<br>
<br>
Thank you for explaining the process by which
the Internet Society Board of Trustees reached
its decision. I question the appropriateness of
this process, given the formal nature of the
request made by the Chapter Advisory Council,
which included a vote and extensive
documentation.<br>
<br>
Could you please clarify the rationale behind
the decision not requiring a formal resolution?
Is it not customary for the Board to formally
endorse or reject formal Advice upon receipt?
What measures of accountability does the Board
have in its decisions if they are based on
informal processes that lack transparency and
traceability? Considering the fiduciary
responsibilities of all Board members, how many
other decisions of the Board are subjected to
this “informal” process, of which non-Board
members were previously unaware?<br>
<br>
Finally, will you be formally notifying the
Chair of the Chapter Advisory Council, along
with her Council Board members, of the rejection
of the Chapter Advisory Council’s Advice?<br>
<br>
Kind regards,<br>
<br>
Olivier Crépin-Leblond<br>
<br>
<br>
<div>On 13/09/2024 12:36, Ted Hardie wrote:<br>
</div>
<blockquote type="cite">
<div dir="ltr">
<div style="font-size:small">Hi Olivier,</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">The board has
an active mailing list and informal
meetings once a month (though August's
meeting did not occur this year because of
low availability). The discussion took
place mostly on the mailing list, along
with trustees' edits of a proposal using
online tools. Because this response did
not require a resolution, confirmation of
agreement was assessed on the list and
confirmed at the September informal
meeting, earlier this week. None of those
methods generate minutes in the formal
sense, but I can confirm that there was
consensus for the response.<br>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">regards,</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">Ted Hardie<br>
</div>
</div>
<br>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Fri,
Sep 13, 2024 at 12:16 PM Olivier MJ
Crépin-Leblond <<a
href="mailto:ocl@gih.com"
target="_blank" moz-do-not-send="true"
class="moz-txt-link-freetext">ocl@gih.com</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote"
style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
<div>
<div
aria-label="Sent by Copilot: Certainly! Here is a more formal and legally phrased version:
---
**Dear Ted,**
I acknowledge receipt of your response, which I have reviewed with interest.
The Chapter Advisory Council submitted its request on 17 July 2024. The Board, through its Chair, issued its response on 13 September 2024.
Upon reviewing the list of ISOC Board Meetings available at [Internet Society Board of Trustees Meetings](https://www.internetsociety.org/board-of-trustees/meetings/), I have not identified any meetings of the ISOC Board of Trustees occurring between these dates.
Given that this decision was made by the Board, I kindly request the following:
- The minutes of the meeting during which the Board decided not to reinstate the ISOC.LIVE video production, editing, and archiving services.
Yours sincerely,
Olivier Crépin-Leblond
---
Would you like any further adjustments?">
<div>
<div>Dear Ted,<br>
<br>
I acknowledge receipt of your
response, which I have reviewed
with interest.
<p>The Chapter Advisory Council
submitted its formal request on
17 July 2024. The Board, through
its Chair, issued its, I assume,
formal response on 13 September
2024.</p>
<p>Upon reviewing the list of ISOC
Board Meetings available at <a
href="https://www.internetsociety.org/board-of-trustees/meetings/"
target="_blank"
moz-do-not-send="true">Internet
Society Board of Trustees
Meetings</a>, I have not
identified any meetings of the
ISOC Board of Trustees occurring
between these dates.</p>
<p>Given that this decision was
made by the Board, I kindly
request the following:</p>
<ul>
<li>The minutes of the meeting
during which the Board decided
not to reinstate the ISOC.LIVE
video production, editing, and
archiving services.</li>
</ul>
<p>Warmest regards,</p>
<p>Olivier Crépin-Leblond</p>
</div>
</div>
</div>
<br>
<br>
<div>On 13/09/2024 09:17, Ted Hardie via
Chapter-delegates wrote:<br>
</div>
<blockquote type="cite">
<div dir="ltr">
<div style="font-size:small">
<p dir="ltr"
style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"
id="m_-8043503152483650759m_4598472292962284382m_-1298471776895760914gmail-docs-internal-guid-7f64471f-7fff-92a0-4be1-1dfeef638eb1"><span
style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Dear colleagues,</span></p>
<br>
<p dir="ltr"
style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span
style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">One of the items in your recent advice to the board was a request that the "ISOC funding for the ISOC.LIVE video production, editing, and archiving services should be reinstated, as well as ISOC.LIVE should be financially supported by ISOC on an ongoing basis." </span></p>
<br>
<p dir="ltr"
style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span
style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">The board's role here is to set the direction for the organization by establishing strategic goals; the details of the communication plan are a part of the staff execution of those goals. During the budget analysis of 2023, the communications team analyzed the effectiveness of specific streaming approaches and found that community engagement was driven primarily by on-demand viewing. This matches a broader shift common to mainstream programming. As a result of this analysis, the communications plan shifted away from a retainer-based contract for live streaming to a project-based funding model for future work. </span></p>
<br>
<p dir="ltr"
style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span
style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">This was a staff management decision, taken with due care and analysis. The board's role is to assess whether the overall communications plan is effective in meeting the strategic goals; it does not direct the staff to use specific contract types or contractors. If the needs of the communications plan change again to require live streaming on a full-time basis, the board is confident that the staff will issue the appropriate RFP and conduct the appropriate analysis of the submissions. </span></p>
<br>
<p dir="ltr"
style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span
style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">The project-based funding model remains available, and chapters may, of course, fund specific live streaming events using chapter funds or Beyond The Net grants. Any analysis of the effectiveness of those live streaming events would be valuable data for any future considerations of the engagement model.</span></p>
<br>
<p dir="ltr"
style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span
style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">The board thanks the ChaC for its attention to the communications plan, and we look forward to continued discussion of how to engage the broader community in the mission of the society. </span></p>
<br>
<p dir="ltr"
style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span
style="font-size:11pt;font-family:Arial,sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">Best regards,</span></p>
</div>
<div style="font-size:small"><br>
</div>
<div style="font-size:small">Ted
Hardie</div>
<div style="font-size:small">for the
Board<br>
</div>
<div style="font-size:small"><br>
<br>
<br>
<br>
</div>
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<br>
<fieldset></fieldset>
<pre>_______________________________________________
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-
View the Internet Society Code of Conduct: <a
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target="_blank" moz-do-not-send="true"
class="moz-txt-link-freetext">https://www.internetsociety.org/become-a-member/code-of-conduct/</a>
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