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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Hi Evan,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I would like to echo Ted’s thanks, and underscore the point that we will be continuing to work to build out this effort over the next 12-18 months with information,
materials and resources, for members and Chapters, but also the broader Internet community.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">We are already looking to build on this foundation, and expect to share those in the coming weeks. Going forward, continued input from you and other Chapter
leaders will be key to making sure we provide the most relevant messages and materials.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">We look forward to continued dialogue and engagement.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Best Regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Scott<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">Scott Hoyt<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">Vice President, Strategic Communications<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">1775 Wiehle Avenue, Suite 201<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">Reston, VA 20190<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">+1 703-439-2142<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">http://www.isoc.org<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> chapter-delegates-bounces@elists.isoc.org [mailto:chapter-delegates-bounces@elists.isoc.org]
<b>On Behalf Of </b>Ted Mooney<br>
<b>Sent:</b> Tuesday, November 26, 2013 1:42 PM<br>
<b>To:</b> Evan Leibovitch; ISOC Chapter Delegates<br>
<b>Subject:</b> Re: [Chapter-delegates] Chapter involvement in 'Keep the Internet Strong'<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Evan,<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Thanks for the kudos to staff, and importantly for taking on the issue of coordination with other chapters to promote the ideas and the goals of " Keep the Internet
Strong" <a href="http://www.internetsociety.org/internet/keep-internet-strong">http://www.internetsociety.org/internet/keep-internet-strong</a> . Putting the complex issues into an understandable organization and context has been the goal of the Internet
Collaborative Stewardship Framework which all chapter members should review as soon as they can [ <a href="http://www.internetsociety.org/doc/internet-collaborative-stewardship-framework-tackling-challenges-%E2%80%93-political-technical">http://www.internetsociety.org/doc/internet-collaborative-stewardship-framework-tackling-challenges-%E2%80%93-political-technical</a>
]. This framework provides us a way to talk about the interrelatedness of many issues and how they are manifested and prioritized in different regions of the world.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">I encourage you and you colleagues to use these material and others to work in your local professional communities and to speak openly to one another. Learning
what activities work, what messages resonate and what needs adjustment is key to the on-going relevance of this framework globally as we move into 2014 and further. We look forward to this dialog and to learning from all chapters what you do and what you
need.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Well done, Evan, and thanks again,<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Ted<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Ted Mooney<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Senior Director, Membership & Services<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">The Internet Society<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">1775 Wiehle Avenue<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Reston, VA 20190 USA<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Office: +1 703-439-2774<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Cell: +1 301-980-6446<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">eMail:
<a href="mailto:mooney@isoc.org">mooney@isoc.org</a> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">From:
</span></b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Evan Leibovitch <<a href="mailto:evan@telly.org">evan@telly.org</a>><br>
<b>Date: </b>Tuesday, November 26, 2013 1:07 PM<br>
<b>To: </b>ISOC Chapter Delegates <<a href="mailto:chapter-delegates@elists.isoc.org">chapter-delegates@elists.isoc.org</a>><br>
<b>Subject: </b>[Chapter-delegates] Chapter involvement in 'Keep the Internet Strong'<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Hello all,
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">I was very pleasantly surprised to see the "Keep the Internet Strong" (KtIS) campaign that appeared to have been launched at the ISOC@ICANN meeting last Tuesday
night.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Glenn and I were extremely impressed by the design of the cards and the clarity of the branding, I believe I expressed that sentiment at the meeting, too. In
fact, we collected all the postcards that were left behind after the meeting was over. (Hotel staff were just going to throw them out,)<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">We are extremely appreciative of the effort, and congratulate all those within ISOC who envisioned and designed this theme.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">My question here, as an ISOC leadership newbie, is this: What co-ordination exists, if any, between chapters and ISOC HQ, when a campaign like this is launched.
This campaign offers an opportunity well beyond the printing of some postcards.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">In KtIS, I see a message that is strong, clear, and plainly expressed. The design of the logo and cards, along with the clarity of the theme itself, is far better
than I have seen of anything of this kind, in years. I see here a chance to build the profile of both ISOC worldwide as well as its chapters within their respective geographies.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">To this end, the Canada Chapter has requested high-resolution editable files of the artwork used in the KtIS postcard. We are looking to produce a "Canadianized"
version of the postcard, one that maintains the strong artwork untouched on one side, while describing the issues in a local context and providing a localized call to action. We may even use the theme in banners and posters. This would be usable not only for
advocacy, but for even more for awareness and outreach. Our goal is to have the public identify with ISOC globally, and our chapter locally, as a champion of keeping the Internet open, accessible and innovative.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">(We will also be working to create new materials that attempt to explain the issues behind the campaign in simple language. While the materials on
<a href="http://www.internetsociety.org/internet/keep-internet-strong">the campaign's landing page</a> are helpful, they are written in language that most Canadian Internet end-users will not understand. ("Keep the Internet Strong" is clear and easily understandable,
even by a lay audience; "Internet Collaborative Stewardship Framework" is surely not that at all).<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Ultimately, I am also encouraging, in the interest of assisting chapters to spread this advocacy and outreach message worldwide, that ISOC would also assist in
translation of the KtIS campaign into multiple languages<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">This campaign offers an opportunity for ISOC -- and its chapters -- to raise stature in a manner that can greatly benefit our shared aims, increasing membership
and the stature of us in the ISOC community involved in local policy engagement. The Canada Chapter will be doing what we can to use this theme to increase our public awareness locally; I would hope that ISOC HQ and other chapters may also be interested.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">--
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Evan Leibovitch<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Toronto Canada<o:p></o:p></span></p>
<blockquote style="margin-left:30.0pt;margin-right:0in">
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Em: evan at telly dot org<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Sk: evanleibovitch<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Calibri","sans-serif";color:black">Tw: el56<o:p></o:p></span></p>
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